Are Black Creators on Tik Tok Finally Getting the Recognition They Deserve? A Look Into Jalaiah HarmonONI CHAYTOR | Dec. 5
TikTok has provided many of its users with influencer platforms, allowing them to express their talents through a variety of creative forms including dancing, makeup advice, and cooking tutorials, among other things. Since its rebrand from Musical.ly in 2017, the viral social media app has connected “TikTokers” with brand deals from a variety of companies seeking to gain more business exposure. However, with the structure of the app's algorithm, Black TikTokers receive less exposure on the app’s main “For You” page than their white counterparts, and are rarely given credit for the dances and trends that have undeniably contributed to the app’s success.